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Anything you’d like to say for fans in the West and those who have already been playing the Japanese release? TA: SINoALICE is finally arriving in the West in a few months. Globally, I think the mobile game market will be stimulated further in the future, so it’ll be crucial to build games with the global market in mind. SM: I feel the Japanese mobile game market has reached its limit and there’s not much possibility for it to grow further. TA: After nearly a decade at Pokelabo, what do you think of where the industry is headed these days with mobile growing so much? TA: Barring the two NieR collaborations, are there plans for anything with Drakengard? I’ve been working on multiple new projects, so sadly I don’t have much time these days. YF: For the past year, I’ve been playing SINoALICE. TA: What mobile games do you play regularly? I’m hopeful for the possibility that the subscription model entails. YF: I think many business models each have their own value.

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TA: What do you think of the new paid subscriptions that many free to play games on mobile are adding? TA: Was this game always intended to be a mobile one? YF: Wow, how did you find this information? I’m surprised.

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Do you still work on any hardware and software for those things?

TA: I notice you have a few patents in your name from over a decade ago. YF: I had decided that the game would be a guild battle game. TA: When you originally approached Taro-san for a game, what did you have in mind besides Alice in Wonderland. That experience has definitely helped build the backbone of SINoALICE’s guild battle. We learned a lot from early Japanese free-to-play games that were developed by other companies. YF: I kickstarted the free-to-play team internally with a few other people who were interested. TA: Since this is your second project as a producer for Square Enix, what did you learn from the first free to play games in the company and did that change anything while SINoALICE was being developed? That’s how I’ll save money for no reason, not spend any, and die. “Free' is a great concept… it doesn’t cost money. Why? Because they were available for free. YT: I’ve gotten this question a few times, and I’ve been saying Lara Croft Go and Deus Ex Go. TA: What games have you been playing lately on consoles and mobile? That’s life, right? That’s what a creator’s fate is like. Since Automata was a hit, I’ll probably try to make something different from that, and that would probably fail. But I make it with the mindset that I want to make something different from the last. YT: There’s not much difference in approach… There’s a budget, there’s staff, and I just put my head down and make a game to the best of my ability. How did you approach that compared to the original NieR and Drakengard?

TA: NieR: Automata has a story that is universally loved. Even for something that I hadn’t seen, I imagine what I’d like it to be, and write based on that. I steal the essence of good work, and for bad work, I think about what would make it more interesting, and use it as a stepping-stone. What are your inspirations from inside and outside gaming for storytelling? TA: A lot of people across the world adore your stories. These are the thoughts I had while I was picking my nose.

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YT: I had thought that if a common enemy to mankind appears, all the countries and people of the world would come together and fight as one, but it seems the world is even more divided than before and is full of hatred… Mankind is doomed. TA: How has it been for you working from home during the global pandemic? The thing is, the producers of SINoALICE and Reincarnation are different people, so the fate would be decided once they start a fight to the death, and one of them wins (this sort of thing happens quite often at Square Enix). Once “they' decide something would make money, they have a strong will to make any collaboration happen.

YT: That’s up to the higher-ups, so I don’t know. Will SINoALICE and NieR: Reincarnation ever collaborate? TA: Fans of Yoko Taro’s works, especially NieR, are used to lore and canon being spread across tons of media.

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I got a chance to chat with Yoko Taro (Bukkoro), Yoshinari Fujimoto (Square Enix), and Shogo Maeda (Pokelabo) about SINoALICE, mobile gaming, a potential PC version in the West, and more. Pokelabo has published the Square Enix free to play RPG in the West and the staff behind the project features some very interesting names.

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SINoALICE is finally here on iOS and Android worldwide. For a lot of people, the global release of SINoALICE has seemed like it was not meant to be with indefinite delays and eventually changing publishers for the West.

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